They are plodding around in no man’s land. That is what startup founders in the Dutch urban districts might think about Laurens van Geffen’s and Tim van den Heuvel’s efforts to build Superbuddy in the distant town of Zwolle. But they seem to rightly believe that culture drives the performance and satisfaction of their software engineers.
Tag Archive: startup
How culture can overcome a startup’s outsider position
‘There are too many soulless software startups’
Laurens van der Tang is a special personality in the startups scene. At age 28, representing his IT employer Baan,... View Article