Tag Archive: startup

Laurens van Geffen director Superbuddy
How culture can overcome a startup’s outsider position
Bas van Essen, Wednesday, November 21, 2018

They are plodding around in no man’s land. That is what startup founders in the Dutch urban districts might think about Laurens van Geffen’s and Tim van den Heuvel’s efforts to build Superbuddy in the distant town of Zwolle. But they seem to rightly believe that culture drives the performance and satisfaction of their software engineers.